pretty comprehensive explanation.. Good perception, might be what was in their mind before they made it. Unfortunately I had just read about Seinfeld endorsing and stuff but had not seen the ad.
My first reaction was - Ok back at Mac, i am the PC and I tell you, your products have limitations, We are more flexible and we have something big coming up. And ofcourse, I have to say, Both Jerry and Bill look older now than what i remember seeing them most. lol..
Brent Vermilyea
· 1 year ago
Pretty interesting take on the ad! The biggest challenge of humor ads is making them funny. I thought that was accomplished. Whether this stuff works, I don't know. Either way, it will be a fun study in marketing, advertising, and positioning.
thank you for this! i will definitly spred the word of this blog. i cant understand that no one get this hilarious commercial! its brilliant. a swedish blog wrote about the commercial. he didnt get a thing :O and people had comment: i laughed. but i dont know why. and this commercial is totally insane. but fun in a sick way. GAAH! pepople are dumb :(
Azhar
· 1 year ago
Your explanation obvious makes the ad seem like perfect sense to me, but according to me - people sitting in front of the TV waiting for normal scheduled programming to resume won't go so deep into this ad to realize the hidden meanings behind each of Gates' and Seinfeld's actions. Yes its sort of witty and makes very good points but as an advertisement, as a minute of footage to sell a product, it just doesn't work for me. When it comes down to it Apple's ads have a much larger impact. Sure there products aren't perfect, sure they're overpriced etc. but when it comes down to the quality of their creative promotional material - most of the time they leave MS in the dust. Apple began to sell millions of iPods partly because of its ads. Microsoft won't gain new customers from this ad, imho.
(Howver, I feel MS's new I'm a PC ads are good comebacks to Apple's derogatory I'm a Mac ads)
Just my thoughts :) This post was a good read.
Azhar
· 1 year ago
*obviously
Azhar
· 1 year ago
I would correct more of my spelling and grammar (man, that's more errors than usual...) but I'm going to go to sleep instead.
azharcs
· 1 year ago
Yes, very true, the ad was pretty complex for a normal person. I really liked the 'I am PC' ads too.
Nobody can beat Apple creatively, but i also believe Creativity is overrated. I also didn't think Microsoft thought of gaining new customers from this ad, for them right now it is about retaining those 85% or 90% of the PC users who are slowly moving from Windows to Mac or Linux.
All Comments
Unfortunately I had just read about Seinfeld endorsing and stuff but had not seen the ad.
My first reaction was - Ok back at Mac, i am the PC and I tell you, your products have limitations, We are more flexible and we have something big coming up.
And ofcourse, I have to say, Both Jerry and Bill look older now than what i remember seeing them most. lol..
http://in.youtube.com/watch?v=gBWPf1BWtkw
i cant understand that no one get this hilarious commercial! its brilliant.
a swedish blog wrote about the commercial. he didnt get a thing :O and people had comment: i laughed. but i dont know why.
and
this commercial is totally insane. but fun in a sick way.
GAAH! pepople are dumb :(
(Howver, I feel MS's new I'm a PC ads are good comebacks to Apple's derogatory I'm a Mac ads)
Just my thoughts :) This post was a good read.
Nobody can beat Apple creatively, but i also believe Creativity is overrated. I also didn't think Microsoft thought of gaining new customers from this ad, for them right now it is about retaining those 85% or 90% of the PC users who are slowly moving from Windows to Mac or Linux.